Beyond Donor Management: Advanced Relationship Management With Salesforce.com
Modern relationship management databases such as Salesforce.com are about a lot more than just managing donors -- they are about managing all of the ways you interact with and provide service to your constituents. Steve Andersen, possibly joined by one or more other leading nonprofit sector Salesforce integrators to be named later will demonstrate some of the more advanced business processes they've automated with Salesforce.com. Examples may include: distributed phonebanking, managing speaking requests, outcomes/decision tracking, leadership ladders and more.
Takeaways:
1. Relationship management databases are about a lot more than just donor management
2. Examples of real-world relationship management applications that can be built with Salesforce.com
3. How to start thinking holistically about the key business processes across your organization, and how smart database tools can help make them more powerful and more efficient.

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