In today’s world, you don’t exist without a web site and email, but that doesn’t mean that you have to use the latest widgets and gizmos. In this session, we’ll focus on the fundamentals of a web presence. You’ll learn about the systems and elements of an effective web presence, and the strategies you can use to make smart decisions.

Skill Takeaways:

• Describe elements of an effective nonprofit website
• Explain strategies for driving traffic to a website
• Understanding of tracking website activity

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Presented by:

JOHN KENYON has been helping nonprofits for over 15 years by providing advice, teaching seminars, and writing articles about technology. In the late 90’s he was Information Technology Director at San Francisco’s Management Center. Along with Michael Stein he wrote both The eNonprofit: a guide to ASPs, internet services and online software and the Nonprofit Quarterly article "A Decade of Online Fundraising". John recently served as Training and Consulting Manager at Groundspring.org/Network for Good, helping organizations effectively leverage the Internet, before returning to private practice in 2006. He is an adjunct professor for the University of San Francisco’s Masters of Nonprofit Administration degree program and has been a featured speaker at conferences across the US, in England and online.