For some reason, I've been shadowing Beth Kanter on the conference circuit lately. I've had the great pleasure of listening to her speak several times in the last few months -- with more to come! At some point during every presentation, one of the attendees, whose mind has just been blown by her awesomeness, asks "Do you have that written down somewhere?"

Beth's answer is always the same. "Just 'Google' Beth. My blog will be in the top of the listings. See?! Another reason to blog. It increases your search engine rankings!"

While I've always agreed with her -- blogging has clearly increased our own search rankings -- I now confess that I never truly understood why... until today!

Many thanks to Paul Hyland for posting this Wired Magazine infographic about the secret life of your blog post on his Facebook news feed. It sums it all up nicely. Next time I see Beth, I'll be able to agree with her whole heartedly.