It's Just Too Big: Why Mobile Matters Now
Repeat after me: "It's not a mobile phone, it's a mobile device."
It's not just the iPhone fanatics who are using their phones for much more than phone calls -- every day citizens are using their phones for email, music, texting, video, photos, and more. When is a phone more than a phone? When you can watch Jon Stewart on your lunch break.
The Detroit Free Press profiles some locals who are in love with their phones... I mean, devices. The stories are great, but what's impressive are some statistics from Verizon. From the article:
...the number of downloads of all kinds of new media - movie and TV clips, music, games, software and so on - jumped from 6 million in 2003 to 106 million recently.The company offers more than 300 games alone (up from 10 in 2002). And the other carriers show the same trends. People are starting to think of their phones as tiny entertainment devices, not just as a way to reach out and touch someone.
Do you have a mobile plan for your organization? You may want to start thinking about it. Check out MobileActive for some great resources.







