Internet consultant Robert Weiner has written an excellent article for Idealware on the ten common mistakes that organizations make when selecting and using donor databases. Robert writes: "The software tool itself is only half the story-the other half lies in understanding what you need, and then following through. Sophisticated fundraising combines a realistic development plan with appropriate staffing and the financial and technical resources needed to achieve the plan. With a solid selection process, proper attention during the conversion, and good staff training and support, you can choose software that supports your organization's long-term goals." Read the article