Nancy Schwartz Gets My Attention
I'm very fond of Nancy Schwartz's (fairly) new blog called Getting Attention.
It's about helping nonprofits succeed through effective marketing, and
draws from the excellent work that Nancy has done as a consultant for
clients during the past decade. The intersection of marketing and
technology is well covered on Nancy's blog, as she writes about a range
of topics such as high-impact websites, creating e-newsletters,
branding, writing for the web, and more. More than ever, she believes
that the online medium and marketing strategy are closely interwoven,
and I hope that her ideas will influence nonprofits to improve their
stakeholder outreach and engagement.







