100% online course - Marketing Management: Promoting Your Nonprofit Organization in Today's Society examines the interaction between marketing, selling and fundraising through the collaborative critique of two case studies. The course examines the basic elements of the marketing process for nonprofit organizations; compares and contrasts the role and function of sales and marketing and examines the key elements of a marketing plan.

Special features of this course include: links to useful Web sites on marketing for nonprofit organizations, and small group projects with nonprofit practitioners throughout the U.S. and other countries.

Class size is limited to 25 participants.

This five-week course includes the following modules:

Overview of marketing and how it differs from sales
Image and positioning for nonprofit organizations
Marketing strategies
Working with the media
Learning Objectives

What you and your organization will gain from this course:

An increased ability to develop and implement a marketing plan
An understanding of the effective use of external resources to achieve goals of the marketing plan