Candidates and causes alike are flocking to social networking sites, in spite of the fact that you can't donate or vote on most sites. So what's the fuss? Even if you win a lot of friends, what can you do with them? In this session, we'll review how candidates and nonprofits are using social networking sites for advocacy, identifying what they do well and how they turn "friends" into action. You'll leave with a clear understanding of what makes a campaign work and how you can implement it.

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Presented by: Justin Perkins and Heather Holdridge of Care2 [2]