As Web 2.0 reverberates through marketing departments, ad agencies, and Web shops of every shape and size, the buzz is putting the cart before the horse for most marketers. Many nonprofits are still struggling to deliver a quality product online and are losing traffic, donations, and advocates because of it. In the end, the difference between the business that succeeds online and the one that fails has everything to do with business focus – not technology issues. Join Robert Rose, VP of Marketing and Product Strategy of CrownPeak Technology to learn how to apply commercial best practices of online marketing to your nonprofit. In this Webinar, Robert will highlight the processes, best practices, truths, and case studies about how successful organizations are marketing today.

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Presented by: Veteran internet executive Rob Rose joined CrownPeak in 2002 to drive the company's marketing efforts. In addition to managing all strategic marketing and corporate communication efforts for CrownPeak, Robert is responsible for developing current and new product development and strategy. Prior to CrownPeak, Rose served as Vice President, Strategic Planning for Ignited Minds, an advertising agency specializing in the entertainment and consumer electronics sectors. There, he directed the company's business development efforts, new service offerings and contributed to the firm's creative, results-oriented internet strategies. While at Ignited Minds, Rob worked on internet strategies with companies such as Intuit, Sony Electronics, Activision and the United States Army. During Rob's tenure, Ignited Minds doubled in size.

About Product Spotlight Webinars: Product Spotlight Webinars have been purchased by sponsors. In these sessions, you'll have the opportunity to learn about products and services, as well as some of the latest trends in the sector. Content in these sessions has been developed solely by the sponsor.