Presented by Laura Quinn of Alder Consulting

Effectively conveying your organization's personality and message, or "brand," is not about putting a fancy skin on the same old website - it can be a powerful tool to help your constituents understand and find meaning in your message. In the corporate world, brand is a key consideration in thinking through everything from communications with customers - such as newsletters - to product features, and it applies just as much in the nonprofit world. We'll look at techniques to explore and define your organization's brand. Then we'll talk through ways - both easy and more complex - to help your website embody your brand through features, layout and navigation, taglines, voice, graphic design, and more. We'll close by looking at some examples of how both small and large nonprofits have branded themselves through their websites.

Purchase The Recording

Price: $20

Instructions for accessing the recording will be emailed to you after you register.