This session describes in detail - via several case studies - best practices for building and optimizing a successful online fundraising campaign. We’ll dissect several real fundraising emails and describe the specific techniques that made them successful. Along the way we’ll answer questions like these:

• What are best practices for From and Subject lines to maximize open rates?
• What is a hotspot and why is it valuable for driving click-thru’s?
• How to develop an email message body that converts readers to donors?
• What to include on a giving form to minimize drop-off and maximize revenue?
• How to design Thank You pages and autoresponders for maximum effectiveness?
• What metrics to use to track the success of your email fundraising campaigns?
• How to optimize your fundraising emails after reviewing your campaign metrics?

Takeaways:

1. Ten email fundraising tactics to make my next online fundraising campaign more successful
2. The essential metrics to track to understand how your email fundraising campaigns are performing
3. How to optimize your online fundraising campaigns using the tactics and metrics developed from this session

Speaker List:

1. Mr. Jeff Patrick / Common Knowledge
2. Jeff Regen / Defenders of Wildlife