Discover how nonprofits are capitalizing on the trends of online giving, user-driven content, social networks and yes – even Kevin Bacon – to reach supporters all over the web. The Long Tail isn’t just for a new world for business – it’s a refreshingly open landscape for charity too. Using the case study of SixDegrees.org, a charitable partnership between Network for Good and Kevin Bacon, this session will focus on lessons learned for nonprofits looking to launch person-to-person fundraising campaigns in a Web 2.0 world.

Presented by Katya Andresen and Stacie Mann of Network for Good [1]

> Get the Recording [2]