Broadband is finally here and the organizations that are creating compelling and viral video content are reaping the rewards. Those gala dinner videos are no longer enough. Readily available digital video cameras and editing software allow your organization to capture stories and introduce a wider world to your mission. Video content can be seamlessly integrated into your website and provide the compelling hook for fundraising and advocacy. Portable media players enable you to embed your message in hundreds of sites. But, how do you capitalize on the opportunity? See3’s experts will explore models for web video, including the multi-continent production of the American Jewish World Service, Amnesty International’s use of direct response video and Oxfam’s winning duel with Starbucks on YouTube. This session will be action packed so don’t change the channel.

Takeaways:

1. The benefits to using web video
2. Case studies of innovative uses of video
3. How to effectively use video in your e-campaigns

Speaker List:

1. Danny Alpert / See3
2. Steve Daigneault / Amnesty International
3. Mr. Tim Fullerton / Oxfam America
4. Michael Hoffman / See3
5. Ms. Susan Rosenberg / American Jewish World Service

Session Materials:

1. Session slides
2. Notes for Powerpoint presentation

Watch a Video of the Session:

• Part I
• Part II
• Part III
• Part IV
• Part V