Advocacy and program delivery via mobile phone text messaging is starting to be all the rage. In this introductory session we'll talk with several mobile experts about:

• An (brief) overview of how text messaging works
• Case studies of how text campaigns have been used around the globe
• An overview of the different vendors in the field and their current capabilities (specifically in the US market)
• A discussion about opportunities and barriers for deploying text in your campaign, including integration

Speaker List:

1. George Irish

Session Materials:

1. Mobile Active Strategy Guide Series Guide #1, Using Mobile Phones in Electoral and Voter Registration Campaigns
2. Mobile Active Strategy Guide Series Guide #2, Using Mobile Phones in Advocacy Campaigns

Watch a Video of the Session:

• Part I
• Part II
• Part III
• Part IV
• Part V
• Part VI