Integrating your online and offline fundraising campaigns can help you retain donors and raise more money. This session will walk you through various approaches, share results and best practices, and also address some of the challenges to successful integration.

Takeaways:

1. Stats and campaigns that demonstrate real results. (Take these back and talk your team into trying it!)
2. Nuts and bolts on planning, coordination, data management and evaluation
3. Identifying and working through obstacles and challenges.

Speaker List:

1. Ms. Betsy Harman / Harman Interactive
2. Jeff Regen / Defenders of Wildlife
3. Ms. Tanya Zumach

Session Materials:

1. Session slides