Join us for a 5-part webinar series focused on Google Grants, a program that offers free online advertising to select non-profits on Google.com.  Participating organizations manage AdWords online advertising accounts with ads targeted to their constituents that promote their group's programs, solicit donations, recruit volunteers, and more.

In this series, members of the Google Grants team will discuss the program and best practices to make the most of your account, looking at tips, tricks, and tools to select highly-targeted keywords, create relevant ads, and evaluate performance.

This will be a valuable series for both current Google Grantees and interested organizations.  After attending the 5-part series, participants will have developed:

• A firm understanding of the Google Grants program, including its benefits and requirements for grantees.
• Solid optimization skills for building and maintaining a successful AdWords account, including how to maximize keywords, ad text, and campaign structure.
• Knowledge of how and why to evaluate account performance, using various AdWords tools

Series Sessions include:

• Setting Yourself Up For Success With AdWords (9/11/2008)
• Optimizing Keywords in AdWords (9/19/2008)
• Optimizing Ad Text in AdWords (9/26/2008)
• Managing Multiple Campaigns (10/10/2008)
• Evaluating AdWords Performance (10/17/2008)

> Get the recorded series

Presented by: The Google Grants Team