Donation Page Optimization: How to Boost Your Online Giving
Event Details
While email and web copy may persuade people to click to 'Donate Now', most people who land on an organization’s online donation page don’t complete the transaction.
In partnership with Donordigital, Amnesty International USA embarked on testing aimed at improving these donation landing page conversions before 2007’s end-of-year fundraising season.
You can download the Donation Page Optimization report here and then, join this webinar to learn more about our research findings, including how:
- Bigger donate buttons helped convert more donors
- Vividly colored donation buttons had varying levels of impact on donation page conversion
- Removing unnecessary fields from personal information forms significantly increased conversion
- Polite header copy yielded better conversion than a more forceful call-to-action
- Donation page testing can help boost YOUR organization’s online revenue!
Presented by: Melissa Tooley (Director of Research & Analytics) and Dawn Stoner (Senior Account Executive) at Donordigital, and Steve Daigneault (Managing Director, Internet Communications) at Amnesty International USA
Donordigital is a full-service online fundraising, advocacy, and advertising company. Since 1999, we have been developing and managing successful online programs for nonprofit organizations committed to using the Internet to build their constituencies and achieve their goals for social change.
Amnesty International is a worldwide movement of people who campaign for internationally recognized human rights to be respected and protected for everyone. Our mission is to conduct research and generate action to prevent and end grave abuses of human rights and to demand justice for those whose rights have been violated.
