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Whether guiding advocacy efforts, raising money, recruiting members, or engaging volunteers, non-profits need a way to think methodically about how they use the web, email, Facebook, Second Life and other online tools. These 7 Characteristics provide a powerful framework for conceptualizing, planning and operating great online campaigns:

• Goal Driven
• Audience-Centered
• Brand Focused
• Programmatically Integrated
• User Friendly
• Includes Engagement Strategy
• Measured and Improved

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Presented by: David Hollender, Mind-Sky, Internet Communications

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