Sharing the Message: How to Work Effectively with Your Organization's Wired Fundraisers
Event details
With the proliferation of fundraising widgets and social networks, nonprofit professionals are finding that they must share control of their organization's message with individual supporters.
The most committed "wired fundraisers" or "uber-activists" will often include their own images, video, and text to accompany a homegrown fundraising campaign. These personalized accounts of an organization's work present concerns about messaging and accuracy as well as opportunities for collaboration.
This interactive webinar explores the impact of person-to-person fundraising on communications strategies and fundraising for large and small nonprofits.
Event Materials
Sources:
The Wired Fundraiser: How technology is making fundraising “good to go”
Show Me the Numbers: Can Group Fundraising Help You?
An Interview with Allison Fine of Momentum
Peter's Blog: About Micro-Philanthropy
Personal Fundraising Wikispaces
Wired Fundraiser: Christine Egger
Wired Fundraiser: Tom Williams
Wired Fundraiser: Robin Maxwell
Wired Fundraiser: Mike Blacktopp
Wired Fundraiser: Stephanie Pearl-McPhee
Wired Fundraiser: Karoly Negyesi
