Event details

Person-to-Person Fundraising. Collaborative Payments. Micro-Philanthropy. By any name, group fundraising is an exciting development in the world of online donations and outreach. In this repeat webinar, non-profit consultant Peter Deitz will present his original benchmark figures for group fundraising as well as new research on the effective use of Facebook applications for distributed fundraising campaigns. Published in June on TechSoup, the benchmark figures were derived from the internal statistics of five leading services (ChipIn, Firstgiving, GiveMeaning, SixDegrees, and JustGive.org).

This webinar explains how nonprofits can use the benchmark figures to integrate group fundraising into larger annual or capital campaigns. The webinar will also feature current success stories of non-profits using group fundraising and Facebook to reach new donors while deepening their relationships with existing supporters. The Facebook applications discussed in this webinar include: Causes, ChipIn, Fundraising, and Change.org.

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Presented by: Peter Deitz, Founder of Social Actions

Event Materials

• Show me the Numbers: Can Group Fundraising Help You?, Peter Dietz
• How to use the Internet for Group Fundraising, Peter Dietz
• Flipping the Funnel, Seth Godin
• The Online Marketing (eCRM) Nonprofit Benchmark Index, Convio
• eNonprofit Benchmarks Study, M+R Strategic Services
• Power to the Edges. eVolve Foundation
• What Kevin Bacon Knows About Online Fundraising
• Raise Money on Facebook: Four Fundraising Applications You Need to Know About