Event details

Google Analytics is undoubtedly one of the most powerful web analytics packages out there. In fact, it's so powerful, it's difficult to know how to begin understanding all of the information it makes available. NTEN wants to help you unlock the power of Google Analytics. In this hands-on webinar, Avinash Kaushik, Google’s Analytics Evangelist, will teach you how to use web analytics reports to understand the performance of your web site in terms of measuring progress toward your organizational goals, but also to help you understand who your web site visitors are, where they come from, and what they’re doing on your site. You'll leave the webinar with actionable tips and tricks you can use right away, regardless of your skill level.

Presented by Avinash Kaushik, Analytics Evangelist for Google and author of "Web Analytics: An Hour a Day"

> Purchase the Recording!

Event Materials

Tips and Links from Avinash:

• How to set up goals and funnels
  
• How to create simple filters
• More on simple filters
• How to do exit tracking (links on your site that go to other sites)
• There is also a Google Analytics installation guide that offers everything you need to know to get an account set up.

Where to buy Avinash's books (all proceeds go to charity):

• Web Analytics: An Hour A Day (be sure to leave a review!)

Screencast:

• A Primer for Nonprofits: Using Google Analytics, by Beth Kanter for NTEN

Get to know other folks working with web analytics:

• NP Web Analytics Affinity Group (must be a registered use to view)