Event details

Co-hosted by NTEN

What’s poised to have the biggest impact in advocacy and politics today? It's not blogs. It's not MySpace. It’s text messaging on cell phones. (OK, it's text messaging WITH MySpace, but that's another webinar!)

The ubiquitous, highly personal, just-in-time communications vehicle has enormous potential to be used by NGOs and campaigns. It’s already been proven as a dramatically effective organizing tool around the world and is finally building momentum in the United States. As usual, the early adopters will see the biggest gains, so don’t miss out on this incredible opportunity to learn about every aspect of mobile messaging for advocacy. In this highly interactive session, we will cover include:

• What’s the most effective way to convert your email list to a mobile list?
• What are the best ways to grow your mobile list?
• What are the technical issues to consider in mobile messaging?
• How can you convert activists to donors via mobile messaging?
• What are current campaign costs?
• How often should you text?
• What messages works best?
• What can you expect for open rates?
• What are response rates for action? For giving?

You are sure to have many more questions you like answers to. Please submit questions you'd like to see covered prior to the webinar: Email to Katrin Verclas, the organizer, at katrin@mobileactive.org.

Moderated by:

• Katrin Verclas, MobileActive.org

Speakers:

• Jed Alpert, PoliText.com
• Ben Rigby, Mobile Voter
• Grace Stantat, 415, Inc.

Purchase the Recording

Price: $20

Instructions for accessing the recording will be emailed to you after you register.

Event Materials

Resources on SMS/Text Campaigns: Mobile Active site, Mobile Active Wiki, Mobile Active Strategy Guides for Mobile Activists

Services via SMS: Innovative uses of mobile phones in campaigns Email Benchmarks Study (Mobile Study under way)