Step out of mission myopia and advance your good cause by consistently working from the audience’s perspective – whether the audience is donors, beneficiaries, the media or corporate partners. This presentation covers how to get inside audiences’ heads and craft a winning message using a variety of principles from social psychology, the private sector and the upcoming book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes.

Top Three Takeaways for Session:
1 . How to create buzz, and how to bond the message in the mind of an audience after the buzz dies down
2. The four critical elements that make a winning message
3. Examples of winning messages

Purchase the Recording

Price: $20

Instructions for accessing the recording will be emailed to you after you register.