Is Paying for Email Delivery Inevitable?
Event details
Everyone agrees that it's getting harder and harder to ensure that your email will end up in your constituents' email inboxes. And, more and more nonprofits have become targets of phishing attacks. What's not clear is the best solution to the problem, but the most recent proposal is a certified email system.
AOL and Yahoo! have recently announced plans to utilize Goodmail's Certified Email program. The announcement has generated controversy, both within the general Internet community and amongst nonprofit emailers. An Open Letter signed by groups including Moveon.org, Democracy in Action, and the EFF critized the plan for creasting a two-tiered Internet, with poorer service for those who did not pay the "email tax." An announcement by AOL that nonprofits would be offered free accreditation services did not end the protests. At the same time, organizations such as the American Red Cross have welcomed the Goodmail system as a way to avoid the phishing attacks and fraud in which well-known organizations such as the Red Cross have been targeted.
In this webinar, representatives from each of these major players in the issue will explore the latest thinking around this issue and discuss several solutions that are currently being implemented.
Moderated by:
- Ami Dar, Idealist
Presenters:
- Richard Gingras, Goodmail
- Danny O'Brien, EFF
- Bill Pease, GetActive
- Kimberly Reckner, American Red Cross
- Charles Stiles, AOL
Listen to the Recording - FREE
Instructions for accessing the recording will be emailed to you after you register.

