In this section you'll find materials and presentations from all sessions at the 2007 NTC that dealt with fundraising.
We've gathered presentations and handouts from every session at the NTC, and also have videocasts of the most popular sessions. Browse through the list of sessions below and click on the ones you're interested in for more information and materials.
This session describes in detail - via several case studies - best practices for building and optimizing a successful online fundraising campaign. We’ll dissect several real fundraising emails and describe the specific techniques that made them successful. Along the way we’ll answer questions like these:
Integrating your online and offline fundraising campaigns can help you retain donors and raise more money. This session will walk you through various approaches, share results and best practices, and also address some of the challenges to successful integration.
Yep, you should be mobilizing your phones, socializing your networks, and flipping your funnel. Just don’t forget that your good old friend email is still the best way to raise money online. You can raise a healthy amount - thousands if not tens of thousands of dollars - if you approach email fundraising with a measure of intelligence, authenticity, and creativity. This session will deliver advice, insider tips, recommendations, and plenty of examples that show you exactly what to do, step by step, to raise substantial money with email. And, you'll probably have some fun a long the way.
Do you want to help your organization take donations online, but aren’t sure how? This session will tell you what you need to know in order to choose a tool and get started. We’ll touch on some of the strategic aspects of online donations, but our focus will be on the tactical: What online donation tools are available? How do they work? How do you know which one is right for your organization? We’ll close by looking more closely at some of the specific tools that are available.
Email is SO yesterday. Well, it’ll probably be around for a few more years, but in terms of online fundraising, there are literally dozens of new strategies you can use to reach your stakeholders. In this session we’ll highlight some of the latest technologies and the circumstances under which they are most successful. We’ll bring up blogs, video appeals, keywords, text messaging and more.
Every department in your organization is a wealth of knowledge about your stakeholders, interacting with hundreds or thousands of people on a regular basis. It’s in the long-term interest of your organization that the development staff know who most those people are, what motivates them, and how they’ve interacted with the organization. In this session, we’ll outline the benefits of sharing stakeholder data across departments, and break down the most common hurdles to making it happen.
Only a few “name brand” nonprofits receive the highest volume of online donations. But they only represent a fraction of the total online giving. The rest are part of what Chris Anderson calls “The Long Tail,” the organizations that collectively make up the majority of online donation transactions. Surviving in the long tail takes a special set of skills – an ability to cultivate and keep passionate users around who are inspired by the niche you fill. In this session, we’ll explore the implications of the “Long Tail” phenomenon and the strategies and tactics that will help you succeed in its wake.