Getting Your Online Presence Right
Flickr Photo: timsnellYou are not your target audience.
It's an old truism that, for one reason or another, we forget to take to heart when it comes to our websites and email. As nonprofit staff, we're passionate about our work; we have to be! But sometimes, we're so intimately involved, we forget to think about how and why others might want to engage with our work.
For John Kenyon, who authored a chapter on this topic in Managing Technology to Meet Your Mission, that's the key to a strong web presence. John will be moderating and speaking at the Online Nonprofit Technology Conference next week. He took a few minutes to chat with me about what it takes to make a great web presence:
Isn't it great to know it doesn't take a lot of money to make a web site or email program great? Learn more from John at next week's Online Nonprofit Technology Conference.
