2009 NTC Preview: Michael Hoffman on Strategy for Your Video
At some point, somebody at your org will probably say, "I know what we'll do! We'll make a video!"
It can be a good idea. There's a video revolution going on. Need proof? We've run a video contest with See3 Communications for three years running now, and every year, we've more than doubled the number of entries.
The equipment is cheap. Distribution is free. (Hello YouTube!) Our expectations of what a video has to be -- slick and fancy -- have changed dramatically. That all means a lot more of us are making a lot more video.
But no matter how good your video is, it's the strategy behind it that's going to make it successful.
This is topic Michael Hoffman will tackle at his NTC session, "You Made a Video: Now What?" I got to talk to him about it (and his love of all things food-related in San Francisco):
If you have some spare time in San Francisco, Michael thinks you should visit Alcatraz. I may join you. Even though I spent most of my life in the Bay Area, I've never been! Oh, and check out Muni. You can get anywhere in San Francisco by bus.
