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First of all, let's just say Farra's full name: Farra Trompeter (trom-peter, like the guy in front of the pearly gates). I love that name. I've taken to using it as an exclamation in all kinds of situations. For instance: "Well, I'll be Farra Trompetered." Seriously. I love it.

Secondly, Farra lives up to the fun of her name. I had a great time chatting with her about her session at the 2009 NTC, "Your Website as an Experience of Your Brand". I had so much fun, I had to edit out half of the conversation. What's left is a great introduction to a whole new way of thinking about your website -- and how to make it more effective. She may be even smarter than she is fun! Take a listen:

Farra also had a couple of San Francisco dining recommendations for NTC attendees. She suggests you check out:

• Minako - yummy organic sushi in the mission. Go say hi to Judy and her mom.
• Samovar - awesome chai and good treats.