Don't Let Analytics Scare You Like a Zombie

Submitted by Anna on Mon, 07/14/2008 - 1:52pm.

Garden Zomble by Design ToscanoGarden Zomble by Design ToscanoIt's summer and our garden is in full bloom. We have bunches of different greens, tomatillos, potatoes, cilantro, carrots and flowers that I can't even begin to name. The backyard is an ever-evolving place that is currently home to one roommate camping, a solar dehydrator under construction, and 6 chickens but, thankfully, no garden zombie.

Analytics can be scary. Holly says they make her feel like a zombie after she spends hours down the rabbit hole with them. But we try hard to keep web analytics from being zombie-scary.

We want to help you to understand and use web metrics to make real impact with your website. The Ask The Expert session with Avinash Kaushik on Google Analytics last month generated more questions than could possibly have been captured in the one hour time slot. Avinash followed through and compiled answers to the questions that went unanswered in the session. You can read the responses and more on his blog.