Media Rules!: Mastering Today's Technology to Connect with and Keep Your Audience
[UPDATE: Tell us why you think Media Rules! in a comment, below. We'll give away a free copy of the book to a randomly selected commenter after Tuesday, July 1st!]
Media Rules! Okay, I have to say that I was skeptical about reading this book: I didn't think the media rules, especially not with an exclamation point.
My mind was changed quickly -- by the end of the first page. In the foreword, Andrew Nachison, iFOCOS, introduces We Media as a simple expression with a complex meaning, depending on your definition of we. We Media, he believes, is everybody.
I agree with him that it is hard to come to terms with the idea, but when you take a minute, the realization hits you. We Media, he goes on to explain, is here, everywhere, and it's everyone. That means you and me. We all consume, create, and distribute information.
I never thought of myself as part of the media, but as I sit here and blog, I am. At one time, we had to go through the media to deliver information, but now we are the media. The implication he describes is huge: how businesses function and ultimately, how the world functions for better or worse in the future. Media Rules! will provide a road map through which you can navigate the path your organization will take.
Brian Reich and Dan Soloman, authors of Media Rules!: Mastering Today's Technology to Connect with and Keep Your Audience, open the book by explaining that it is a framework and guide for leaders on creating more meaningful impact through managing and marketing the technology that surrounds us. It is a continuing discussion about the future, filtered by three broad concepts:
- Everything is fragmented and blurred.
- Small can be big.
- We are all connected.
Join the NTEN Book Club to read more about these ideas. Brian and Dan suggest you read Media Rules! if you are interested in any of the following:
- Learning how to compete.
- Understanding how to position yourself.
- Leading a successful transition.
- Tapping into new markets.
The book is a starting point for conversation they hope to have with you. We hope to facilitate that conversation here on our blog and in a Meet the Author online session on July 22 with Brian Reich. We encourage you to ask yourself the questions they pose in the introduction to make this reading as meaningful as possible to your work.
> Join the NTEN Book Club and Online Chat!
