Nancy Schwartz, over at Getting Attention, is doing some research on nonprofit taglines. "Effective taglines complement an org's name, convey the unique value it delivers to its community and differentiates it from the competition," she says. "But more often, nonprofit taglines are vague, ambiguous, over-reaching, too abstract or simply non-existent."

When you've got a moment, take her short survey at:

http://www.surveymonkey.com/s.aspx?sm=zjXNjEU9fh1wCcHCZelFYQ_3d_3d

Nancy promises to provide a copy of her report to all respondents who request it.  We may all benefit from her findings.