Nancy Schwartz of Getting Attention has a nice bit up on her site about the effectiveness of Republican Presidential candidate Mike Huckabee's web strategy. (Say that ten times fast!)

You can read her assessment for yourself, but I think it's important to note that every affirmation has to do with putting the supporter in the driver's seat. I could go on and on about why this matters, but instead I'll paraphrase a women I met at a great social media event I attended on Friday:

Our younger donors have both time and money on their hands because they are waiting to succeed in their careers before starting a family. So they aren't just approaching giving as check-writing. It's about investing time too. And that means that they want to be engaged in seeing their cause succeed.

Your new donor doesn't want to fund change, she wants to create change. Give her the tools to do that.