CIO MagazineCIO magazine released a new white paper and video yesterday (registration required) on the topic of data integration. Although the content is all about big, for-profit enterprises, a lot of the data and analysis applies to the nonprofit community, as well. It turns out that for-profits have too many databases full of out-dated information, and they're fixin' to do something about it. Some interesting tidbits:

• 73% of survey respondents say that Improvement of Business Intelligence is driving their data integration plans. In other words, they want a 360-degree view of their clients.
• 47% of respondents say that the biggest challenge is changing the culture of their organization. Getting that end-use buy-in for the new procedures and policies is tough.
• Most agree that a successful data integration initiative will have buy-in and support from the leadership and work across departments.

Sounds awfully familiar!