2007 Digital Futures Report Released
The Center for the Digital Futures at the USC Annenberg School just released the 2007 Digital Future report.
It's $500 to buy the full report, but even the excerpts are informative
and interesting. Some give me great hope for what we can do as
nonprofits with the Internet. Others, well, less so. From their press release:
- After increasing in 2005, the number of users 16 and older who agree or strongly agree that using the Internet can give people more political power dropped to 31.4 percent, from 39.8 percent in 2005.
- The Digital Future Project found that involvement in online communities leads to offline actions. More than one-fifth of online community members (20.3 percent) take actions offline at least once a year that are related to their online community. (An "online community" is defined as a group that shares thoughts or ideas, or works on common projects, through electronic communication only.)
And this one, which has nothing at all to do with nonprofits in particular, but says a lot about the human condition, IMHO:
- While large numbers of respondents continue to report that they use the Internet for personal reasons at work, only 1.5 percent of those who go online at their jobs say their productivity has worsened because of Internet access at work.
Just because I read no less than seven celebrity gossip sites a day doesn't mean my productivity suffers!








