How excited was I to find that Guy Kawasaki interviewed Seth Godin for his blog? You may remember Seth from the 2004 NY Regional Conference and Guy, of course, keynoted the 2006 NTC in March. You can watch the video of his keynote here.

Several affirming and inspriring moments in the interview. My favorite:

But great marketing is storytelling, and if you've been to a Broadway show lately, you'll notice that audience participation is discouraged. That doesn't mean that great playwrights don't listen! They do. They, like great marketers, listen relentlessly. They engage in offline conversations constantly. They poll and they do censuses and most important, they have true conversations with small groups of real people. But THEN, they tell a story.