M&R Research: Do Images Help or Hurt?

Submitted by Anonymous on Sun, 07/02/2006 - 2:54pm.

M&R put out a useful analysis documenting whether images help or hirt in your email campaigns. Bottom line: Images do not boost response rates (not even those of charismatic mega fauna, such as cute polar bears) and in, in fact, hurt your delivery. The full article is here.