One of the other things that my conversations here at NetSquared has led me to observe is that it's interesting how much the technology has informed the language we use in nonprofits. Back in the day, nonprofits kept track of their stakeholders on three by five cards (this is a longstanding legend basically assumed to be true). Each person was represented by an individual card. Individual. You organized individuals.

Now, we have databases. Databases help nonprofits manage lists. Not individuals. And it's really interesting how the focus of any online marketing or advocacy training relies on that word: list. So what do we make of that? How do we get the sector back to organizing individuals? To relataionship building?