New Book: Cultivating Major Donors
The folks at the ePhilanthropy Foundation have a new book out. From their announcement:
" Major Donors: Finding Big Gifts In Your Database and Online is designed to help nonprofit managers, staff, and volunteers develop Internet and database prospecting strategies as an integral part of their overall fundraising plans. Citing real-world successes and failures from organizations around the world, this practical manual provides for successful donor communication and major gift solicitation to anyone active in the nonprofit community. This book is a valuable tool applicable to every part of the nonprofit sector."








