A recent issue of Wired Magazine looked at how disaster relief efforts have spurred growth in online fundraising. In addition to the usual chart that shows the growth in money raised online, there's also a chart that compares online versus direct mail average donation sizes. NARAL Pro-Choice America direct mail average donation is $26, online average is $50. Easter Seals direct mail average donation is $12, online is $57. The times they are a changing.