Seth Godin is full of ideas. They're not always relevant to nonprofits, and they're not always (IMHO) on the mark, but they're always provocative. And, Seth's been relating more and more of his thinking to the noprofit sector. His latest e-book is called Flipping the Funnel, and he's crafted a version specifically for nonprofits. It's a compelling read.

We've been talking about "friend" raising and viral marketing for a long time now, so I don't think this is earth shatering news, but I do think it's a clear, compelling and invigorating call to action.