Jeffrey Zeldman, who has seen it all and done most of it, brings his good sense to web 2.0, feeding it a much-needed chill pill, and looking at what is valuable beneath the hype. He's decided to beat the rush and move on to web 3.0.

In another take, Paul Graham says he hates the term "web 2.0" but is starting to understand what it means: AJAX + Democracy + "Don't Maltreat Users".