M+R and the Advocacy Institute have released the eNonprofit Benchmarks Study, which
is the first of its kind to look at the overall effectiveness of nonprofits using the Internet to raise money, build e-mail lists, and influence political causes. The study provides an across-the-board look at how well leading American nonprofits are performing online.

"These days, for dot-coms, success on the Internet is based on sales and revenue," says Benjamin Smith, vice president at M+R Strategic Services and a study co-author. "For nonprofits, success online is more difficult to measure. Is it the quality of information provided, donations collected, or impact on policy? This study helps nonprofits identify key success metrics to